The Drink EXCHANGE turns a bar into a stock exchange for an evening.
The venue 'floats' a number of products which are displayed on the TV's around a bar.
Prices rise and fall based on what customers are buying! If a Pint of Keith's is sold the price of Keith's will rise, on the POS and the TV's. If Rickard's doesn't sell then it will begin to drop in price. In addition to this throughout the event MARKET CRASHES will occur.
The event is designed to dramatically increase sales by increasing the length of time a customer stays in a venue, whilst at the same time creating a unique atmosphere and focus. Watch the video for additional details on how this works: